How Games Industry Thrives on Innovation and Creativity, and Why AI Doesn’t Change That | DICE 2024

The games industry has long been at the forefront of technological innovation. Game creators use advanced technology to make experiences safer, more accessible, and more immersive than ever before. 

Today, the growing use of AI presents both opportunities and challenges. Haiyan Zhang (General Manager Gaming AI, Xbox) sat down with Stanley Pierre-Louis (President and CEO, Entertainment Software Association) to discuss the current state of AI today, the importance of building responsibly-designed tools, and the critical role AI can play to empower game creators and studios of all sizes. 

To learn more about the Annual D.I.C.E. Summit, go to  https://www.dicesummit.org/